Bosses at Budweiser have finally disclosed the financial toll of the Bud Light boycott, revealing a staggering $1.4 billion drop in sales in America. The world’s largest brewer attributed this significant decline to a 15.3 percent decrease in sales following an advertising campaign featuring Dylan Mulvaney, a transgender influencer, who posted an advert for Bud Light on Instagram last April.
Initially, there were indications of a double-digit percentage decrease in sales in the months after Mulvaney’s post. However, this is the first time an actual figure has been attached to the public relations disaster. Mulvaney’s post, where she appeared dressed as the character Holly Golightly from the film “Breakfast at Tiffany’s,” celebrating her “day 365 of womanhood” after transitioning, triggered a substantial backlash. Americans boycotted Bud Light, which was once a top-selling lager in the US. In response, the company launched a new ad campaign featuring NFL legends Peyton Manning and Emmitt Smith, as well as rapper Post Malone, in recent months.