Levi’s, once an American icon known for its classic denim, has recently ignited controversy with its latest advertising campaign. The brand has followed in the footsteps of Bud Light, raising eyebrows with a woke ad that features transgender individuals to promote its products.
In a world where political correctness seems to overshadow everything else, Levi’s decision to dive headfirst into the world of identity politics has left many of its loyal customers shaking their heads. The backlash against Bud Light’s Dylan Mulvaney ad should have been a clear indicator of what lay ahead, but Levi’s seemed determined to embrace a similar path.
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