The standard of beauty is changing, driven by social media, where women can proudly display their natural beauty in all shapes and sizes.
A recent study in the *International Journal of Fashion Design, Technology, and Education* confirms this shift, showing that the average American woman now wears between a size 16 and 18,
rather than the size 14 of previous years.
The study, which analyzed data from over 5,500 U.S. women, found that the average waist size has increased from 34.9 inches to 37.5 inches over the last two decades.