This move coincided with Levi’s announcement in May 2023 that they were expanding their “gender-neutral” product line. CEO Chip Bergh proudly declared, “We actually have a gender-neutral line. It was a small collection. We know that some women buy some men’s products and some men buy women’s products; we’ve got the research and the data to show it. That’s great. We are building out slowly, it started with a small collection of gender-neutral or gender-fluid line, and there’s definitely consumer appetite for that. And we’re there for that.”
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